The second screen experience

Television is an incredibly engaging and stimulating medium – no other medium beats TV for discovery of products and for communicating a brand message. The problem with television is that there's an incredibly long journey between seeing an ad and being able to do anything about it. That's the opposite of digital which is a targeted and instant transaction based on a click.

The commercial opportunity around Zeebox is to take all of the engagement people have with television and provide them with a means to engage immediately, directly and in a very targeted fashion – that's what the second screen does. You're excited by what you see on the first screen and you take action on the second screen, be it in the form of an immediate click to buy, a message on the screen, that kind of thing.




Ernesto Schmitt: focusing on the second screen experience | Media network | Guardian Professional