Viewers are now using social media to connect with the TV with content that matters to them. Then, as the MIT study shows, they are engaging in massive real-time conversations around those shows and learning to be a part of that conversation and it is a participatory culture as well as a personalised one.TV always been social and on the face of it TV and social media seem like a natural fit but if the TV industry is going to make the most of the opportunities it is going to have change quickly and learn the lessons of the music industry.
According to Twitter’s Chloe Sladden,
”What we’re seeing now is that Twitter is, in fact, about flocking audiences back to a shared experience, and that usually means a live one…If you’re not watching live — and reading the comments from friends, your favourite celebrities, and even total strangers via Twitter — you’re missing half the show.” Furthermore she says “In the future, I can’t imagine a major event where the audience doesn’t become part of the story itself.”
The future of TV in Social Media? « live shop travel
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